Fresher Breath† No Brushing Required Keeps Working After They Swallow† Healthy Gum Support† Less Plaque Buildup† Real Chicken FlavorFresher Breath† No Brushing Required Keeps Working After They Swallow† Healthy Gum Support† Less Plaque Buildup† Real Chicken Flavor

4.9/5

 (23,873+ Verified Reviews)

Daily Dental Care for Dogs

Get Your Dog’s Kisses Back

Ascophyllum kelp and 2.5 billion probiotics that keep working after they swallow, for fresher breath and cleaner teeth.† 1 to 3 chews a day by weight, as a treat or on food.

Fresher Breath†
No Brushing Needed
Cleaner Teeth†
Healthy Gums†
Less Plaque Buildup†
Real Chicken Flavor
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Alura Dental Chew pairs 350mg of Ascophyllum nodosum kelp with 2.5 billion CFU of probiotics in one soft, chicken-flavored chew, formulated to support fresher breath and cleaner teeth.†

Parsley and peppermint leaf add natural freshening on top.† Made in the USA in a GMP-certified facility, third-party tested, and carries the NASC Quality Seal.

Most dental treats only work while your dog is chewing. The moment they swallow, the scrubbing stops, and the back molars and gumline never got touched. That is why the breath is back by dinner.

Alura keeps working after they swallow.† The kelp works through your dog's saliva to help reduce plaque buildup across the whole mouth, while probiotics support a healthier balance of the bacteria behind bad breath.† One to three chews a day, by weight.

  • Supports fresher breath that lasts all day†
  • Helps reduce plaque buildup†
  • Supports healthy gums†
  • Keeps working after your dog swallows†
  • Supports a balanced oral microbiome†
  • Reaches the back molars a chew can't touch†
  • No brushing, no wrestling, no toothbrush fights
  • Soft chew with natural chicken flavor, gentle for seniors
  • No artificial colors or flavors

Give daily by weight: under 22 lbs, 1 chew. 22 to 55 lbs, 2 chews. Over 55 lbs, 3 chews. Serve as a treat or crumble over food. Not sure on size? Start with 1 chew.

Check with your veterinarian before use if your dog is pregnant, nursing, taking medication or has a health condition. For dogs only. Keep out of reach of children.

Yes. Give Alura daily. If you don’t see a difference within 90 days of delivery, contact us for a full refund of your first order. No minimum use, no return needed.

Kelp Plus Probiotics.
One Daily Chew.

Ascophyllum kelp leads. Probiotics back it up. Parsley and peppermint leaf finish the job, all in a chicken-flavored chew.

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350mg
Ascophyllum kelp in every chew
2.5B
Probiotic CFU in every chew
4
Active ingredients in one soft chew
0
Artificial colors or flavors
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5 Ingredients, 5 Jobs

Ascophyllum nodosum kelp fronds
350 MG PER CHEW

Ascophyllum Kelp

A cold-water brown seaweed studied in dogs for plaque. It works through saliva, so it keeps going after your dog swallows and reaches teeth a chew never touches.†

Probiotic cultures under a microscope
2.5 BILLION CFU

Probiotic Blend

Supports a healthier balance of the mouth bacteria behind the smell, so breath gets fresher at the source instead of just being covered up.†

Fresh parsley leaves
100 MG PER CHEW

Parsley Leaf

A classic natural breath freshener. It handles the quick win up close while the kelp and probiotics do the long, slow work.†

Fresh peppermint leaves
50 MG PER CHEW

Peppermint Leaf

Adds a clean, fresh finish to your dog's breath and helps each chew taste like something they want.†

Soft chicken-flavored dental chews
NATURAL FLAVOR

Real Chicken Flavor

A soft chew made to taste like a treat, not a supplement. No artificial colors or flavors, so the only thing your dog notices is the taste.

Every active is listed at its real dose. See the label for the full ingredient list.

Fresh Breath That Lasts Past the Chew

From the morning lick to the bedtime cuddle, here's what one daily chew is formulated to support.

Fresher Breath†

Kelp, parsley and peppermint at work

Less Plaque Buildup†

Even on the back molars

No Brushing Needed

A daily treat does the work

Healthy Gums†

Probiotics plus daily kelp support

Alura Dental Chew jar

Real Benefits. Real Research Behind Them.

Ascophyllum kelp has been studied in dogs for plaque. Here's what Alura is built to support.

Bad breath starts with bacteria in the mouth. Alura's probiotics support a healthier balance of those bacteria, while parsley and peppermint leaf freshen up close. The goal is breath that stays fresh all day, not for an hour.†

Scrub-style treats only clean while your dog is chewing. Ascophyllum kelp works through saliva after they swallow, helping reduce plaque buildup across the whole mouth, back molars included.†

A soft chew older dogs can manage, even with fewer teeth or tender gums. Daily dental care at home, with no brushing struggle and nothing hard to crunch.†

Plaque likes to sit right at the gumline. Daily kelp and probiotics help support healthy gums, so your dog can go back to sleeping on the pillow next to yours.†

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ALURA

What to Expect in Your First 90 Days

Kelp rewards consistency, not one-off treats. Here's how the first three months tend to unfold when your dog gets Alura every day.

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Week 1: Build the Habit
  • Give 1 to 3 chews a day by weight, as a treat or on food
  • A few dogs need a day or two to warm up to a new treat; crumbling it on food helps
  • Do the face test now, so you have a before
Weeks 2–3: The Face Test
  • Fresher breath up close*
  • Morning kisses get easier*
Weeks 4–6: Look Closer
  • Less new plaque on the back teeth*
  • Breath stays fresher for longer*
Week 8+: Your New Normal
  • Fresh breath starts to feel normal*
  • Ongoing support for clean teeth and healthy gums†

*Individual results vary. Daily chews support at-home care and do not replace veterinary dental checkups. Ask your vet before use if your dog is pregnant, nursing or on medication.

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5 Reasons

Alura Earns a Spot in
Your Dog's Routine

One chew. Works past the swallow. No brushing.

Kelp, parsley and peppermint flat lay
Reason 1

It Keeps Working After They Swallow

Most dental treats stop the moment your dog swallows. Alura's kelp works through saliva, so it reaches the back molars and gumline a chew never touches.

Dog gulping a treat in one bite
Reason 2

Built for Gulpers

Scrub-style chews need slow, steady chewing. Plenty of dogs swallow theirs in two bites. Alura doesn't depend on chewing time to do its job.

Quality check of soft chews in a lab
Reason 3

Made in the USA, NASC Seal

Made in a GMP-certified facility in the USA, third-party tested, and carrying the NASC Quality Seal. Every active is listed at its real dose.

Soft dental chews on a wooden board
Reason 4

A Treat They Ask For

Natural chicken flavor in a soft chew. No artificial colors or flavors. Serve it as a treat or crumble it over dinner.

Woman walking her dog outdoors
Reason 5

Never Run Out, Zero Lock-In

Refills ship automatically, so the routine never breaks. Subscribe to save, then skip, pause or cancel any time from your account.

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Alura vs. Other Brands

  • Works past the swallow. Kelp plus probiotics in the same daily chew.
  • Made where you can check. GMP-certified facility in the USA, NASC Quality Seal.
  • Clean by default. Natural chicken flavor, no artificial colors or flavors.
  • No-risk trial. 90 days to see the difference or your money back.
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Alura Dental Chew jar
ALURA
Generic unlabeled dental treat tub
Other Brands
Kelp + 2.5B Probiotics
GMP Facility, Made in USA
NASC Quality Seal
No Artificial Colors or Flavors
90-Day Money-Back Guarantee
Often Scrub-Only, Stops at Swallow
Often Unclear Sourcing
Quality Seal Often Missing
Often Artificial Additives
Often No Guarantee
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SEE THE DIFFERENCE

90-Day Money-Back Guarantee

Give Alura daily. If you don’t see a difference within 90 days of delivery, contact us for a full refund of your first order. No minimum use, no return needed.

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Smiling woman hugging her dog

Frequently asked questions

Give it daily by your dog's weight: under 22 lbs, 1 chew. 22 to 55 lbs, 2 chews. Over 55 lbs, 3 chews. Serve it as a treat or crumble it over food. Not sure on size? Start with 1 chew. Missed a day? Just pick back up the next day.

Alura is built for daily use, not overnight results. Fresher breath typically shows up within 2 to 3 weeks of daily chews. For teeth and gums, give it 4 to 8 weeks of consistent use to judge it properly. Individual results vary.

Check with your vet first if your dog takes any prescription medication, has a health condition, or is pregnant or nursing. Alura is made for dogs only.

Most dogs take Alura without any issues. As with any new treat, a few dogs have a softer stomach for the first few days. Starting with 1 chew and building up usually helps. If anything seems off, stop and check with your vet.

Give Alura daily. If you don’t see a difference within 90 days of delivery, contact us for a full refund of your first order. No minimum use, no return needed.

Subscribe and save on every order. Your refill ships automatically, so you never run out. You can skip, pause or cancel anytime from your account. No contracts, no fees.

350mg of Ascophyllum nodosum kelp, 2.5 billion CFU of probiotics, 100mg of parsley leaf and 50mg of peppermint leaf, in a soft chew with natural chicken flavor. The full ingredient list is on the label.

No artificial colors or flavors. Made in the USA in a GMP-certified facility, third-party tested, with the NASC Quality Seal.

Orders ship from the US within 1 to 2 business days and arrive 3 to 5 business days after that. You'll get a tracking link by email as soon as your order ships.